Kayzr

When covid hit, it hit hard. Sport centers closed their doors, races were cancelled and we were advised by the Belgian government to keep active on an individual level.

To ensure that runners could still participate in an event, we created the AA Drink Virtual Marathon on Keepmoving.eu together with AA Drink. The idea: run a total of 42 km during a certain period of 14 days at your own pace. During the digital challenge, the participants were encouraged by AA Drink ambassador Koen Naert. In addition to Koen’s encouragement, all participants received a real medal as a reward. This way we ensured that almost 1500 recreational runners could participate in a real running event.

The Allianz Bonus Drive is an innovative app that analyses and adjusts your driving behavior based on a points system per trip. The higher your score, the greater your discount on your car insurance.

Sportizon, RSC Anderlecht and Allianz joined forces to send out a clear signal: the number of traffic accidents must be reduced. With the concept “A hero on and off the pitch thanks to the Allianz Bonus Drive app”, Sportizon put Bonus Drive in the spotlight with a large football audience: the RSCA fan community.

3 RSC Anderlecht duos of one player and one staff member took on the challenge to get the best possible score in the Allianz Bonus Drive app. The fans could follow how it went for the 3 duos via social media content. RSC Anderlecht fans were also able to download the app and take part in a competition. The person with the highest score received a free Allianz car insurance for 1 year.

Proximus is a Belgian internet, phone, mobile, and TV provider. With their Proximus Epic subscription, they are targeting digital natives with solutions tailored to them. What they found, however, is that reaching digital natives requires a different approach.

Luckily, the fast-growing esports and gaming community brings new opportunities for brands to get in front of hard-to-reach audiences. With this in mind, Proximus decided to partner up with Kayzr, the largest esports platform in the Benelux with 5+ years of expertise, to launch their own esports campaign.

Millions of page views, hundreds of thousands of video views, and over 625 full days of playing matches in the Epic League later, it’s safe to call this esports campaign a success.